39 min
Ep. 001: Why social selling in B2B Straight to Business - Social Selling for B2B
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- Marketing
We talk with Björn Radde - VP Digital Experience at T-Systems - how he is integrating social selling in the digital marketing and sales strategy at his company. The topics we cover include:
How can companies influence buyers in today’s busy, digital world? Why is social selling uniquely positioned to help businesses build relationships with their prospects? How can you get your organization started with social selling?Key success factors of social sellingBjörn's personal social selling routine Bonus: A short excursion into the world of NFT (non-fungible tokens) and their role in digital marketing.
Björn Radde is VP Digital Experience at T-Systems International - one of the world's leading vendor-independent digital services providers. Before joining T-Systems, he held various senior digital marketing roles in technology, internet, and hospitality industries.
About our sponsor ReadyForSocial:
ReadyForSocial is a leading social selling company and sponsor of this podcast. Since 2014, ReadyForSocial has supported large companies in the DACH region, Europe, and the USA by introducing, managing, and expanding their social selling programs.
Learn more about their solution and services here.
Lisa and Monika both work for ReadyForSocial. Feel free to contact them about this podcast or about ReadyForSocial's services: Lisa Davidson and Monika Ruzicka.
We talk with Björn Radde - VP Digital Experience at T-Systems - how he is integrating social selling in the digital marketing and sales strategy at his company. The topics we cover include:
How can companies influence buyers in today’s busy, digital world? Why is social selling uniquely positioned to help businesses build relationships with their prospects? How can you get your organization started with social selling?Key success factors of social sellingBjörn's personal social selling routine Bonus: A short excursion into the world of NFT (non-fungible tokens) and their role in digital marketing.
Björn Radde is VP Digital Experience at T-Systems International - one of the world's leading vendor-independent digital services providers. Before joining T-Systems, he held various senior digital marketing roles in technology, internet, and hospitality industries.
About our sponsor ReadyForSocial:
ReadyForSocial is a leading social selling company and sponsor of this podcast. Since 2014, ReadyForSocial has supported large companies in the DACH region, Europe, and the USA by introducing, managing, and expanding their social selling programs.
Learn more about their solution and services here.
Lisa and Monika both work for ReadyForSocial. Feel free to contact them about this podcast or about ReadyForSocial's services: Lisa Davidson and Monika Ruzicka.
39 min