Ep. 007 Why Content Planning Rocks

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.

Not only does your content needs to be memorable, it needs to be useful to the consumers, reading, watching, or listening to it. Words are the building blocks of your business. Whether you write a blog, create a video or record a podcast, you need to have the right mindset, take action, and be consistent. When you are creating a content plan remember to ask yourself these questions, who am I writing for? What content do they like consuming? What worries them? What services or products do you provide that can help them? Listen to your audience and use the same language they use.

{1.36} Ask your audience what they need help with and respond to them with the content you create.

{2.00} Consistency is Crucial.

{2.52} Dedicate time regular time for content planning.

{3.18} What is the client's journey from the moment he or she hears about your business until a sale is made?

{3.36} Remember each content goal needs metrics to evaluate its performance.

{3.54} How to do quarterly content planning.

{4.47} Write down important dates. What business events do you have in the next four months? This could involve campaigns, holidays, launches, and promotions.

{8.44} A quarterly content plan might seem like a lot of work, but it will save you a lot of time in the long run,

Want to start planning? Download my free yearly content planner which has popular key awareness days. https://clairewinter.info/freebies/2020-21content-planner/ 

Connect with Claire:

To find out about 1:1 content coaching go www.clairewinter.info.

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