Not only does your content needs to be memorable, it needs to be useful to the consumers, reading, watching, or listening to it. Words are the building blocks of your business. Whether you write a blog, create a video or record a podcast, you need to have the right mindset, take action, and be consistent. When you are creating a content plan remember to ask yourself these questions, who am I writing for? What content do they like consuming? What services or products do you provide that can help them?