Ep. 008 Why Guest Blogging Is Good For Your Business

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This episode, we're going to be talking about guest blogging. In Episode 3, I talked about how blogging is good for your business. It establishes you as an expert in your field, and the keywords you use in the blog work in search engines, and it helps people find you through organic search. But did you know guest blogging is also a brilliant way of raising your profile and reaching a wider audience? It's certainly helped me. I've given advice on the NatWest business websites. I've also written blogs for the Female CEO magazine and the Homeworker magazine. They're niche titles, but they are totally the right audience for me, it's where my ideal customers hang out. That's exactly what you should be doing when you're thinking about guest blogging.

{1:15} The main benefit of guest blogging is spreading the word about your brand and winning the trust of your target audience by contributing to a blog that's in your niche or area of expertise.

{1.55} At the end of your blog, you want to offer something like a free guide or some call to action for them to sign up for your newsletter.

{2.21] Stimulating social media shares from other blog sites also widens your reach. You can enhance this by using great images and infographics.

{3.52} How do you find out about guest blogging opportunities?

{4.31} What should you pitch, once you've decided who you're going to contact?

{6.05} Make sure you check your post.

For more tips on PR download my How to be your own PR guide: https://clairewinter.info/freebies/be-your-own-pr/

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