Ep.009 Why Every Business Needs a Professional Biography Cracking Content Podcast

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it.
In this episode, we're going to talk about why every business or solopreneur or coach needs a business biography. If you don't, you're really missing out on lots of opportunities. We live in a content-hungry world. There are thousands, if not millions of websites that accept guest blogs and podcasters, not to mention speaking and media opportunities where you can share your expertise with the world. And why wouldn't you? In a previous episode, I talked about how you can pitch to the press, but a big part of that is being press-ready, and creating a decent business biography will stand you in good stead for guest blogging, being a podcast guest, and also pitching to the media. So it's well worth spending some time on crafting a really brilliant biography.
{1:16} Remember to include the basics, like your current job and professional experience.
{3.22} Remember to write in the third person.
{3.37} Add something unique. Don’t make it too formal.
{3.48} Remember to update it frequently
{5.14} Get out there and start pitching to the press!
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