31 min
Ep. 017:The impact of social selling on the customer experience Straight to Business - Social Selling for B2B
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- Marketing
We’re taking a holistic view of the experience customers have with a company or brand, and the role social selling can play in shaping this experience. We talk with Marcy Fluitt, Marketing Strategy Consultant with 17+ years experience in enterprise marketing.We cover:Why social is the channel where brands can make an impact. The opportunity of social to connect with the audience on an emotional level and proactively participate in conversations.How to craft the strategy across the entire...
We’re taking a holistic view of the experience customers have with a company or brand, and the role social selling can play in shaping this experience. We talk with Marcy Fluitt, Marketing Strategy Consultant with 17+ years experience in enterprise marketing.We cover:Why social is the channel where brands can make an impact. The opportunity of social to connect with the audience on an emotional level and proactively participate in conversations.How to craft the strategy across the entire...
31 min