Ep. 03 Pt. 2: Creative Marketing + Subtitler + Poster Geek - Jahan Singh Bakshi Shifting The Spotlight

*Due to poor audio quality, we request you to use headphones.*

This week, in a fresh new episode of Shifting The Spotlight, we are joined by a very special guest and a man of many talents - Jahan Singh Bakshi. We discuss his journey from working as an Assistant Director on Anurag Kashyap's Gangs Of Wasseypur to working as the Digital Marketing Manager on films like Masaan, Newton, Lipstick Under My Burkha, The World Before Her and early days of the famous blog Passion For Cinema.

In this part we discuss — will AI take over social media marketing in future, commerce vs aesthetics of a film poster, the process of designing posters for Newton & Aamis, and the ultimate battle between a Director and Marketing team. We also get into how his endeavour of archiving the legacy of Indian Film Posters turned into an Instagram page: Posterphilia, and in addition to all of the above, his experience of working as a Subtitler on films like Badhai Ho, Shakuntla Devi and many more.

Newton's theatrical poster: http://www.impawards.com/intl/india/2017/newton.html

Newton's Gond Art poster: http://www.impawards.com/intl/india/2017/newton_ver2.html

Aamis poster: http://www.impawards.com/intl/india/2019/aamis.html

You can find us here:
Jahan's Poster Page - https://www.instagram.com/posterphilia/
Sudarshan's Instagram - https://www.instagram.com/pseudoinsudo/
Sagar's Instagram - https://www.instagram.com/filmynerd/