Ep 06: Amanda Wolff, CRO, Jenda - Optimizing Digital Commerce Content for Success

In the sixth episode of the Digital Shelf Insider Podcast, our host, Shreshta Joy, converses with Amanda Wolff, CRO at Jenda, and shares her rich experience in e-commerce, digital marketing, and omnichannel strategies. Amanda discusses her professional journey as a writer in the early days to leading transformations at startups and established businesses. She delves into her current role at Jenda, which specializes in leveraging e-commerce data for the beverage alcohol sector. The episode also explores key topics like optimizing digital shelf content, understanding customer behavior across online and offline channels, and the rising importance of AI in personalizing the e-commerce experience.