22 min

Ep 107: Get Comfortable Talking About Money, with Ilise Benun THRIVE: Your Agency Resource

    • Management

On this episode of THRIVE — sponsored by Workamajig — Kelly and Ilise Benun discuss the disconnect between the value of business services and the value of the person selling them. They give actionable steps to get more comfortable having the money conversation with prospects and clients.
Ilise Benun and I cover these points and more:
Common struggles that agency owners deal with around money;The Proposal Oreo Strategy to help you talk about money during sales calls;How to guide the discovery conversation to further test the client’s readiness;Recommendations for creatives who are looking to improve their money conversations;Healthy tension and difficult conversations build lasting client relationships.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!
If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.
Learn more about THRIVE at https://klcampbell.com/category/podcast/ 
CONNECT WITH ILISE BENUN:
Marketing Mentor
The Marketing Mentor Podcast 
LinkedIn
Twitter
Facebook
CONNECT WITH KELLY CAMPBELL:
LinkedIn
Instagram
Twitter
Work with Kelly 
LINKS MENTIONED: 
Book - Worth It, How Getting Good at the Money Talk Pays Off
Book - The Creative Professional's Guide to Money
Thrive Ep 90 - Winning an RFP with Playfulness, with Sophia Story

On this episode of THRIVE — sponsored by Workamajig — Kelly and Ilise Benun discuss the disconnect between the value of business services and the value of the person selling them. They give actionable steps to get more comfortable having the money conversation with prospects and clients.
Ilise Benun and I cover these points and more:
Common struggles that agency owners deal with around money;The Proposal Oreo Strategy to help you talk about money during sales calls;How to guide the discovery conversation to further test the client’s readiness;Recommendations for creatives who are looking to improve their money conversations;Healthy tension and difficult conversations build lasting client relationships.Be sure to tune in to all the episodes of THRIVE to get practical tips on becoming a conscious leader, growing your agency, and more. Thanks for listening, and I’d love to hear your takeaways!
If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.
Learn more about THRIVE at https://klcampbell.com/category/podcast/ 
CONNECT WITH ILISE BENUN:
Marketing Mentor
The Marketing Mentor Podcast 
LinkedIn
Twitter
Facebook
CONNECT WITH KELLY CAMPBELL:
LinkedIn
Instagram
Twitter
Work with Kelly 
LINKS MENTIONED: 
Book - Worth It, How Getting Good at the Money Talk Pays Off
Book - The Creative Professional's Guide to Money
Thrive Ep 90 - Winning an RFP with Playfulness, with Sophia Story

22 min