Matthieu David interviews Josh Gardner, CEO at Kung Fu Data. The e-commerce sector has never been more relevant and richer in China than the present and Kung Fu Data is a big reason why businesses succeed in this field. Gathering the right data combined with having the right business relationships and taking advantage of present opportunities has made Kung Fu Data a force to be reckoned with in the e-commerce business. Find out why in this new China Paradigm podcast.
0:15 Guest introduction and Kung Fu Data’s history
6:48 Current company size and workflow – pre and post COVID-19
17:13 The quality of the shopping experience - is it changing?
19:55 Calculation of conversion rates during a live stream – the new way of shopping
25:23 What other changes might occur as a result of the coronavirus outbreak?
28:50 Owning the marketing strategy - shopping platforms are integrating with social media platforms in China
31:51 Learning about e-commerce - how did Kung Fu Data come to be?
39:41 Rigging the Game - building strong professional relationships makes long term sense
47:46 How does Kung Fu Data gain it's clients' trust?
53:39 Valuable Intel - sacrificing a year to learn the market
58:57 Kung Fu Data strategies for optimizing e-commerce marketing
1:06:49 The smallest details matter - a Kung Fu Data approach to e-commerce today
1:13:48 What books about China has inspired Josh Gardner the most in his entrepreneurial journey?
1:23:47 What surprising success or failure has Josh Gardner witnessed in terms of business in China?
Learn more about Kung Fu Data: https://kungfudata.com/
Leveraging data to surf China’s e-commerce wave: https://www.youtube.com/watch?v=MvD1DYZgES4
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Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630
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What is China Paradigms Podcast?
China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.