25 min
Ep 111 JTBD in your Copy (with Claire Suellentrop) Business of Software Podcast
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- Entrepreneurship
Typically, when software companies write up their homepage, features page, or pricing page, they use messages and words their internal team is accustomed to using – but often, those words mean very little to their customers, users or prospects. Then they wonder why it’s so hard to acquire new customers.
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Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message
Typically, when software companies write up their homepage, features page, or pricing page, they use messages and words their internal team is accustomed to using – but often, those words mean very little to their customers, users or prospects. Then they wonder why it’s so hard to acquire new customers.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/business-of-software/message
25 min