10 min
Ep 113: What brands should know before creating a WeChat mini-program Daxue Talks
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- Business
WeChat mini-program expert Jason Shen talks to daxue consulting about the benefits of WeChat mini-programs and what kinds of companies should and shouldn’t create one.
Jump to questions:
00:00 Intro
00:25 Why should a brand create a WeChat mini-program?
02:07 What kinds of companies should vs. should not create a mini-program?
05:00 What should we know about WeChat mini-program users compared to other audiences? What features do they use most?
07:41 Other than WeChat, many other apps, like Baidu, Alibaba, and ByteDance, have launched their own versions of Mini-Programs, are any of these worth investing in for brands? If so, which brands are fit for which platform’s mini-programs?
Takeaways:
- WeChat mini-programs offer a lot of the functionality of a normal app but are much lighter and run faster.
- WeChat mini-programs should be used by brands that have already been established themselves in the market.
- WeChat mini-program users are mostly between the ages of 20 and 50.
- There are also mini-programs available on other social platforms but WeChat mini-program are the most effective because users spend so much time on the app. The next most promising platform for mini-programs is TikTok.
Listen & Subscribe Apple Podcasts:
YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh
Soundcloud: https://soundcloud.com/user-177979339/tracks
Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072
Website: https://daxueconsulting.com/
What is Daxue Talks?
Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.
#DaxueTalks #WeChat #mini-program
WeChat mini-program expert Jason Shen talks to daxue consulting about the benefits of WeChat mini-programs and what kinds of companies should and shouldn’t create one.
Jump to questions:
00:00 Intro
00:25 Why should a brand create a WeChat mini-program?
02:07 What kinds of companies should vs. should not create a mini-program?
05:00 What should we know about WeChat mini-program users compared to other audiences? What features do they use most?
07:41 Other than WeChat, many other apps, like Baidu, Alibaba, and ByteDance, have launched their own versions of Mini-Programs, are any of these worth investing in for brands? If so, which brands are fit for which platform’s mini-programs?
Takeaways:
- WeChat mini-programs offer a lot of the functionality of a normal app but are much lighter and run faster.
- WeChat mini-programs should be used by brands that have already been established themselves in the market.
- WeChat mini-program users are mostly between the ages of 20 and 50.
- There are also mini-programs available on other social platforms but WeChat mini-program are the most effective because users spend so much time on the app. The next most promising platform for mini-programs is TikTok.
Listen & Subscribe Apple Podcasts:
YouTube: https://www.youtube.com/watch?v=LDka8-Z2Jr0&list=PLcVM3NJYsLF1Z2LLcVGbBVlwVQOOsuuJh
Soundcloud: https://soundcloud.com/user-177979339/tracks
Apple Podcast: https://podcasts.apple.com/us/podcast/daxue-talks/id1492896072
Website: https://daxueconsulting.com/
What is Daxue Talks?
Daxue Talks, a China business vlog powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China. Every day, you will learn from china-based experts who share their knowledge about the Chinese market in 2-5 minutes.
#DaxueTalks #WeChat #mini-program
10 min