40 min

Ep. 12 – Intelligent Content: Margot Bloomstein—Speaking The Truth About Content Strategy Intelligent Content

    • Marketing

Margot Bloomstein sat at the “founders’ table” when content strategy was not only named, but also planted and nurtured to become an industry of its own. Margot gives us a peek at the earliest days of content strategy, then quickly shifts to top-of-mind topics that will take us deep into some hot issues few content strategists dare to travel. Everything from trust, cynicism, and what has her fired up to write another book.
Here’s what you’ll learn:
 1:58 – The Margot Bloomstein Story
 6:28 – A Seat at the Content Strategy Founders’ Table
 9:07 – What Came Out of the 2009 Content Consortium?
 11:37 – The Power of Open Sharing
 12:31 – Defining Intelligent Content
 14:30 – “We Have Intelligence But Do We have Creativity?”
 15:00 – Hating On Our CMS
 16:23 – Is There a Simple Answer to Content ROI?
 19:44 – Deep, Slow-Simmering Thoughts of Margot Bloomstein
 22:55 – Cynicism Undermining Trust in Brands
 24:06 – It’s All a Matter of TRUST
 28:42 – “Putting a Period Where There Should Be a Comma”
 30:35 – Another Book In the Works?
 32:34 – Taking Content’s Volume Game to Task
 36:00 – Is There a Hopeful Outcome for Content Strategy?
 37:45 – Answer: “Fried Oysters and Chocolate Chip Cookie Dough”
 
Notes:
Website: Appropriate Inc.
Twitter:  @mbloomstein

Margot Bloomstein sat at the “founders’ table” when content strategy was not only named, but also planted and nurtured to become an industry of its own. Margot gives us a peek at the earliest days of content strategy, then quickly shifts to top-of-mind topics that will take us deep into some hot issues few content strategists dare to travel. Everything from trust, cynicism, and what has her fired up to write another book.
Here’s what you’ll learn:
 1:58 – The Margot Bloomstein Story
 6:28 – A Seat at the Content Strategy Founders’ Table
 9:07 – What Came Out of the 2009 Content Consortium?
 11:37 – The Power of Open Sharing
 12:31 – Defining Intelligent Content
 14:30 – “We Have Intelligence But Do We have Creativity?”
 15:00 – Hating On Our CMS
 16:23 – Is There a Simple Answer to Content ROI?
 19:44 – Deep, Slow-Simmering Thoughts of Margot Bloomstein
 22:55 – Cynicism Undermining Trust in Brands
 24:06 – It’s All a Matter of TRUST
 28:42 – “Putting a Period Where There Should Be a Comma”
 30:35 – Another Book In the Works?
 32:34 – Taking Content’s Volume Game to Task
 36:00 – Is There a Hopeful Outcome for Content Strategy?
 37:45 – Answer: “Fried Oysters and Chocolate Chip Cookie Dough”
 
Notes:
Website: Appropriate Inc.
Twitter:  @mbloomstein

40 min

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