Ep 125: Advice from a 10-year entrepreneur in China’s travel industry to new entrants China Paradigms

We interview Yael Farjun, who is present co-leader at Travel Massive and an experienced entrepreneur, who founded 2 travel companies. Both have now been shut down due to travel restrictions. In this episode, Yael shares her 10 years of experience in the travel industry in China, talking honestly about the ups and downs, challenges and achievements.
Growing a travel business in China has a learning curve that is different than growing a travel business in the West. So what are the pitfalls of growing a travel business in China? Where on the Chinese travel market should foreign travel entrepreneurs concentrate their efforts? How has the pandemic affected the travel industry in China vs the rest of the world? Find out the answers to these questions and more in this new China Paradigm podcast.

00:00 Intro
7:11 My Way PCM and ChinaClickGo - companies history
13:54 What is the size of the travel market in China?
18:57 Why has TripAdvisor failed to take over the Chinese travel market?
25:03 Yael Farjun's thoughts on the flash sale approach targeting people living in China
29:54 What would Yael Farjun do differently if she were to be on the board of a travel company trying to get a share of the Chinese travel market?
41:58 What is the standard commission charged by intermediaries functioning in the travel industry?
49:59 2 Travel Industries - China vs the rest of the world
55:46 Who are some of the players in the Chinese travel industry that have disappeared because of the pandemic?
1:04:04 What travel businesses have strived during the pandemic in China?
1:06:50 Outro

Listen & Subscribe:
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Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630
Spotify: https://open.spotify.com/show/78qDpsYgQXWrkPpJyZJLtx
YouTube: https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber
Website: https://chinaparadigm.com/

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What is China Paradigms Podcast?
China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.

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