24 min
Ep. 13 Patrick Couddou on Standing Out in a Saturated Market Ecommerce Building Blocks
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- Entrepreneurship
In this episode, Jason talks with Patrick Coddou - pronounced like canoe! - co-founder and CEO of Supply Razors about what it was like to have a great idea for a product in an already crowded space, how he found the room for inventing something new and identified his customers needs, and why interpersonal relationships transformed the way he thinks about his business.
Before Patrick and his wife launched Supply Razors and took their product onto Shark Tank, he cut his teeth selling fighter jets to foreign governments. An obsession with the precise shave he found in a vintage single blade razor was the start of the story, but when Supply came into the world, it shared the stage with many large, already successful men’s grooming companies. Jason discovers Patrick’s singular focus on engineering and tinkering with his hero product to deliver something truly unique, and delves into the copywriting that Supply uses to target their market and to constantly deliver relevant solutions to the problems their customers are trying to solve. Finally, Jason and Patrick share from each of their experiences why building rapport with colleagues, potential mentors, and even competitors in the space helps to create an environment where business can thrive and people help one another to achieve their goals.
Topics Discussed:
Supply Razors before and after Shark Tank
The saturated single blade razor market
Product differentiation in a crowded field
The Men’s grooming space in 2022
Iterating a hero product vs expanding verticals
Solving specific problems for skeptical customers
How to educate your customers about why they want your product
Copywriting’s job in a saturated market
Patrick’s #1 piece of advice: invest in your relationships and let them take time
Patrick’s Linkedin: https://www.linkedin.com/in/coddou
🛶 Patrick’s Twitter: https://twitter.com/soundslikecanoe
➡️ Building Blocks website: bbclass.co
🍍Jason’s twitter: https://twitter.com/EggrolI
Sign up for Jason's weekly newsletter: http://news.bbclass.co
In this episode, Jason talks with Patrick Coddou - pronounced like canoe! - co-founder and CEO of Supply Razors about what it was like to have a great idea for a product in an already crowded space, how he found the room for inventing something new and identified his customers needs, and why interpersonal relationships transformed the way he thinks about his business.
Before Patrick and his wife launched Supply Razors and took their product onto Shark Tank, he cut his teeth selling fighter jets to foreign governments. An obsession with the precise shave he found in a vintage single blade razor was the start of the story, but when Supply came into the world, it shared the stage with many large, already successful men’s grooming companies. Jason discovers Patrick’s singular focus on engineering and tinkering with his hero product to deliver something truly unique, and delves into the copywriting that Supply uses to target their market and to constantly deliver relevant solutions to the problems their customers are trying to solve. Finally, Jason and Patrick share from each of their experiences why building rapport with colleagues, potential mentors, and even competitors in the space helps to create an environment where business can thrive and people help one another to achieve their goals.
Topics Discussed:
Supply Razors before and after Shark Tank
The saturated single blade razor market
Product differentiation in a crowded field
The Men’s grooming space in 2022
Iterating a hero product vs expanding verticals
Solving specific problems for skeptical customers
How to educate your customers about why they want your product
Copywriting’s job in a saturated market
Patrick’s #1 piece of advice: invest in your relationships and let them take time
Patrick’s Linkedin: https://www.linkedin.com/in/coddou
🛶 Patrick’s Twitter: https://twitter.com/soundslikecanoe
➡️ Building Blocks website: bbclass.co
🍍Jason’s twitter: https://twitter.com/EggrolI
Sign up for Jason's weekly newsletter: http://news.bbclass.co
24 min