Ep 13: Priyanka Jha, Senior Consultant - The Power of Data in Omnichannel Retail

In this episode, host Shreshta is joined by Priyankha Jha, a seasoned omnichannel strategist with experience at Johnson & Johnson, GSK, Heinz, and more! According to Priyanka, staying ahead in the e-commerce means more than just having a presence; it requires a data-driven, consumer-first approach. 

From using AI for product listings to navigating retail media investments, brands must continuously adapt to win in an increasingly competitive space. One of the key takeaways from the episode is that the digital shelf is no longer a static space; it’s an always-on, data-driven engine that brands must continuously optimize to stay ahead!