96 episodes

When your time=money you have to be SMART. It’s easy to waste your time, your money, and possibly your sanity, especially if you run a small team, family business or you’re out there solo. After 15 years of building her marketing agency, working with thousands of frustrated business owners, and bootstrapping her way past 7-figures, Army Veteran Torie Mathis knows the struggle is real. Joined by her husband, Sean Mathis, fellow entrepreneur and Founder of Miles Through Time Automotive Museum, they talk marketing strategy, small business, raising kids, working together, accomplishing big goals, and of course, how to work Smart AF.

Smart AF Torie Mathis

    • Business
    • 5.0 • 162 Ratings

When your time=money you have to be SMART. It’s easy to waste your time, your money, and possibly your sanity, especially if you run a small team, family business or you’re out there solo. After 15 years of building her marketing agency, working with thousands of frustrated business owners, and bootstrapping her way past 7-figures, Army Veteran Torie Mathis knows the struggle is real. Joined by her husband, Sean Mathis, fellow entrepreneur and Founder of Miles Through Time Automotive Museum, they talk marketing strategy, small business, raising kids, working together, accomplishing big goals, and of course, how to work Smart AF.

    Ep. 242 Digital Marketing 101: Email Marketing for Restaurants

    Ep. 242 Digital Marketing 101: Email Marketing for Restaurants

    So many restaurants went under in 2020, and it didn't have to be that way. The ones that won had email marketing systems in place and continued their business through the tough times. So many were just not prepared.
    Now is the time to future-proof your restaurant and put in place marketing systems, not just to attract new customers, but to get more repeat business, more referrals, and more reviews. And it all starts with email marketing.
    These email marketing tactics are NOT just for big business, they are for you too. They are easier than ever, affordable, and can make a huge difference in your bottom line.
    Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business.
    Get smart marketing resources to grow your business at toriemathis.com
     

    • 12 min
    Ep. 241 Digital Marketing 101: Digital Marketing Strategies for Salons

    Ep. 241 Digital Marketing 101: Digital Marketing Strategies for Salons

    Looking to transform your salon into a thriving hub for beauty and style enthusiasts? Your search ends here! In this episode, digital marketing expert and Smart Marketing founder Torie Mathis unveils the essential digital marketing strategies tailored exclusively for salons. 👉 
    Whether you run a hair salon, nail spa, beauty parlor, or spa center, Torie's expert advice and insights will empower you to harness the full potential of digital marketing to attract more clients and elevate your salon business.
    Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business.
    Get smart marketing resources to grow your business at toriemathis.com

    • 10 min
    Ep. 240 Digital Marketing 101: Digital Marketing for Gyms

    Ep. 240 Digital Marketing 101: Digital Marketing for Gyms

    🏋️‍♂️ Ready to supercharge your gym's growth and attract more members than ever before? Look no further! In this episode, digital marketing expert and founder of Smart Marketing, Torie Mathis, reveals the secrets to successful digital marketing strategies tailored specifically for gyms.
    Whether you're a boutique fitness studio or a large-scale gym chain, Torie's insights and tips will empower you to harness the full potential of digital marketing to skyrocket your membership numbers. From social media to email marketing and beyond, you'll learn how to create a dynamic online presence that captures the attention of potential gym-goers.
    Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business.
    Get smart marketing resources to grow your business at toriemathis.com

    • 11 min
    Ep. 239 Digital Marketing 101: How to Do Market Research Like a PRO

    Ep. 239 Digital Marketing 101: How to Do Market Research Like a PRO

    Market Research is the backbone of any successful strategy, and if you've ever wondered how to conquer Market Research like a pro, you're in for a treat! It can be a daunting task, especially if you're not sure where to start. But worry no more!
    In this episode, our expert digital marketer Torie Mathis will walk you through the entire market research process, from the preliminary steps to the analysis and reporting. She also will share real-life examples and common mistakes to avoid.
    Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business.
    Get smart marketing resources to grow your business at toriemathis.com

    • 15 min
    Ep. 238 Digital Marketing 101: ChatGPT for Marketing (Attract THOUSANDS Of Clients With AI)

    Ep. 238 Digital Marketing 101: ChatGPT for Marketing (Attract THOUSANDS Of Clients With AI)

    Gone are the days of traditional methods – say hello to a future where ChatGPT transforms Marketing and the way we engage with our audience.
    In this episode, digital marketing expert Torie Mathis shares the extreme potential of ChatGPT for marketing and client attraction. She will discuss how this powerful AI tool can transform content creation into client magnets.
    Remember you don't need crazy tech skills, buckets of cash, or a dedicated staff to market your business. In fact, you don't even need a lot of time. What you need is to be smart, and digital marketing is smart for your business.
    Get smart marketing resources to grow your business at toriemathis.com

    • 13 min
    Ep. 237 Digital Marketing 101: The Most EFFECTIVE Social Media Posting Strategy

    Ep. 237 Digital Marketing 101: The Most EFFECTIVE Social Media Posting Strategy

    Social media marketing is a great way to reach your target audience, build brand awareness, and drive sales. But with so many businesses competing for attention, it can be tough to know how to create content that will resonate with your audience and get them to take action.
    In this episode, digital marketing expert Torie Mathis shares the TAPS method, a simple and effective way to create engaging social media posts that will get your audience's attention. So elevate your social media game now!
    Tap play to unlock the TAPS Method's full potential and transform your social media posting and content planning efforts right now.

    • 19 min

Customer Reviews

5.0 out of 5
162 Ratings

162 Ratings

Lealamodkins ,

Love it!!

Still my favorite! Big thanks.

Andy🎓 ,

5 Stars⭐️

My new favorite show. Totally worth a listen. Exactly what I was looking for. Great podcast ever!!

Sal Lombardo 83 ,

Super Value

I absolutely love this podcast, the content here is amazing. One of my top 10 favorite podcast. 5 stars.

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