Ep 139: “Above The Noise”

Welcome to the 139th episode of The Author Hangout, a podcast designed to help authors, especially self-published and indie authors, with marketing their books and improving their author platform. Authors struggle with various aspects of marketing and we are here to help!

Above The Noise

In this episode, Shawn explores the formula for helping you to get above the noise of all of the other authors promoting their book. You will also learn who swindled him for all of his biscuits (seriously).

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Episode Resources:

• FREE: The Ultimate Author Checklist for Online Book Marketing
• YourAttractiveCharacter.com – Free book about developing that attractive character for your marketing.
• Free Guide: Twitter Followers Goldmine

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Featured Quotes

“What chance do we have? What chance do you have at standing out? When I think of that, I think of this formula. Personality times attractive character plus platform equals visibility. I’m not the math one but I’m love numbers, I love formulas. This is a formula that you can use when it comes to trying to get noticed out there. Personality times attractive character plus platform equals visibility. In breaking that down, personality is using your personality multiplied by this attractive character idea, and we’ll get to that in a second, plus platforms, or even times platforms, will give you visibility.”

“How you’ll know if it’s resonating with people is you’ll get reactions. If you get people telling you that, “Hey, this is really great, I feel like you are being this towards me, or this towards us,” and their responding by way of ratings or reviews or even feedback that you’re getting directly, if they’re saying words that develop around that one thing you want to be known for, well then you’re doing a great job at developing this attractive character. For a review, how to develop an attractive character. You want to ask yourself, What does your audience resonate with already? You can model after that, but not become a ‘me too.’ “

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