EP 14 Craft your Who We Serve Story

In this episode of Impact Unleashed, the nonprofit edition, host Sara Mayer explores the sixth story from Paul Smith's "10 Stories Great Leaders Tell"—the 'Who We Serve' story. Sara highlights the importance of this narrative in making the mission of a nonprofit relatable by humanizing data and statistics. Through practical tips and a compelling example, she guides listeners on how to create stories that challenge preconceived notions, introduce relatable characters, and evoke strong emotional connections. The episode concludes with a call to action for listeners to craft their own transformational stories for their nonprofit organizations.

00:00 Introduction to Impact Unleashed

00:57 Recap of the 10 Stories Great Leaders Tell

02:17 Diving into Story Number Six: Who We Serve

03:29 Structuring the Who We Serve Story

06:46 Example of a Compelling Who We Serve Story

08:10 Tips for Strengthening Your Story

08:58 Challenge and Call to Action

09:19 Conclusion and Community Engagement