015 | Price & Raise Your Rates With Confidence As A Female Leader

Send us a text

This episode is for you if you’re in business or you're thinking about starting a business, and you don't know what to charge for your services. And I get it. It can be hard to price your services, especially when you're just starting out. We don't necessarily have a track record. 

Maybe you don't have any success stories to share.  You don't want to undervalue yourself, but you also don't want to scare clients away with high prices. And you might be nervous about charging what you're worth, or you don't know what your services are worth yet. 

This process can be a whole lot easier.

In this episode, you will learn:

• How to set your rates
• How to find the courage to charge what you’re worth
• How to communicate that value in a way that feels fair for both you and your clients

This episode at a glance:

[03:13]  I felt like I barely had time to shower, much less spend time having fun, and I was starting to burn out. Being booked solid is a great idea, but not at the expense of having some personal time to yourself.  It was clear that I needed to start looking at my pricing because I was becoming resentful. And not wanting to go to work.

[04:25] Women, upon being hired into their jobs, took what was offered with no further discussion. And here's the staggering part; that could equate to as much as $1.5 million in lost income over the course of a woman's career. Based on the cumulative effect of one negotiation.

[06:50] We need to be bigger and braver than our doubts and insecurities and go for it. We've just got to decide we're doing it and then support each other in doing it. 

[11:54] It's important to really look at all the different ways that you can serve and are serving and where those services overlap with what the client's challenges are. That's where the cash is. 

[19:38] A mistake we make as female business owners that eats away at our profits and has us question our pricing is becoming overly concerned with whether or not we're enough

Resources and Links:

• Linda Babcock Carnegie Melon University Study
• Women Don’t Ask by Linda Babcock
• Jennifer Diepstraten
• Fixer Advisory 
• Free Range Thinking
• Price Guide 2022

You might also like: 

• Brave Conversations Workbook
• Why Female Leaders Supporting Each Other is The Future

More about the “My Good Woman” podcast

My Good Woman is a podcast for bold female leaders hosted by me, Dawn Andrews! Grab a seat at the table for candid conversations with culture-shifting, glass-ceiling-busting, trailblazing women who are leading enterprises that are making a change in the world. Follow along so you never miss an episode. And before you go, leave us a review!

Want to increase revenue and impact? Listen to “My Good Woman” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance you