Journey To Mastery Elzie D. Flenard III

Cyndi Thomason taps into the power of niche mastery and Profit First methodology to navigate the tempest of ecommerce, transforming struggling online entrepreneurs into profitable success stories; all while embarking on a personal quest to reclaim her health and wellness, proving that the greatest asset in business is oneself.
Key Takeaways:
💡The Art of Niching Down: Cyndi shares her strategic pivot towards serving e-commerce businesses, emphasizing the power of tailoring your services and aligning with clients' technological preferences.
💲Profit First Approach: Discover how the Profit First methodology transformed Cyndi's business from a generalist to a specialist, allowing her to help other entrepreneurs navigate cash flow and profitability successfully.
🔥Personal Mastery Journey: Beyond business, Cyndi is candid about her current personal goal – mastering her health and fitness, to show up as her best self for her clients and herself.
Connect with Elzie
LinkedIn
Support the journey
Launch OR re-launch your podcast
Join the JTM Community
Connect with Cyndi
Website
LinkedIn
Mentioned in this episode:
Podcast Town
Check out our services for your B2B brand!
Grow With Podcast Town

I had the incredible opportunity to sit down with Karl Becker, a seasoned expert in the sales world, on our latest podcast episode, "Iceberg Selling and the Human Connection".
We peeled back the layers on what truly makes a sales conversation successful, and Karl's insights were nothing short of transformative.
Here are 3 key takeaways 🚀 for all the professionals out there looking to refine their sales approach:
🌿 Embrace the Human Element: Sales isn't just about closing deals; it's about *building meaningful relationships* and understanding the 90% beneath the surface that influences decision-making.
🔄 Recognize the Journey: Every potential customer is at a different stage in their buyer's journey. *Patience* and open-ended questions are your best tools for co-creating the right path forward.
🧭 Alignment Over Everything: The best business relationships are grounded in shared values and goals. Prioritize alignment and *trust your gut* to find partners that resonate with your ethos.
Connect with Elzie
LinkedIn
Support the journey
Launch OR re-launch your podcast
Join the JTM Community
Contact Karl Becker
Website
LinkedIn
Mentioned in this episode:
Podcast Town
Check out our services for your B2B brand!
Grow With Podcast Town

Felicia reveals the pivotal moment when she heard the voice of God telling her to shutdown her successful business, leading her to redefine what it means to be successful and live a rich life through what she calls the "rich method for living".
Episode Highlights
08:27 - Understanding Fulfillment Beyond Success: "But sometimes the results that we think we want are not conducive for the life that we think we wanna live."
10:57 - Finding Balance in Success and Personal Life: "Women were healing in places they didn't know they were broken, and now they're finding a way to love their business again. They're finding a way to love their life again."
15:09 - Internal Metrics for Success: "Until you see yourself as successful already, you're always gonna be chasing something else."
21:36 - The Importance of Relationships and Personal Growth: "But what do your relationships look like? Who makes you thrive? Who drains you? What is your relationship like with your creator? Where's your foundation? Because your relationships are what carry you through moments of success when you wanna call that person who's not gonna roll their eyes as something amazing you did. Also, when things go wrong, those relationships are gonna carry you and hug you and say, friend, it's gonna be fine."
Connect with Elzie
LinkedIn
Support the journey
Launch OR re-launch your podcast
Join the JTM Community
Contact Felicia Kelly
LinkedIn
Website
Mentioned in this episode:
Podcast Town
Check out our services for your B2B brand!
Grow With Podcast Town

In this episode of "Journey To Mastery," entrepreneur Felicia Kelly shares her journey of overcoming adversity, prioritizing self-care, and achieving personal and professional fulfillment.
Connect with Elzie
LinkedIn
Support the journey
Launch OR re-launch your podcast
Join the JTM Community
Contact Felicia Kelly
LinkedIn
Website
Mentioned in this episode:
Podcast Town
Check out our services for your B2B brand!
Grow With Podcast Town

Elzie gets into the nitty-gritty of e-commerce and e-learning with Ken Burke, an esteemed entrepreneur who took his online commerce company to generate $2 billion in annual revenue.
Ken shares his transition into leveraging AI in his microcasting platform, his dedication to curating seamless courses, and his withstanding belief in the significance of specializing in the early stages of entrepreneurship.
This is a master class in focus, riding the wave of emerging trends, and the critical importance of sales and marketing.
Episode Highlights:
16:14 - When I talk about land and expanding, I focus on one market, on selling one set of feature sets, and on one message, right? So here's what I want to make sure of, there's another one of my sayings. When you try to talk to everyone, you talk to no one because your message doesn't resonate.
18:54 - When the engine is starting to work, you, as the entrepreneur, don't need to attend to the engine every day. That's when, you know, you can actually move on to something else. You can either broaden your product, or you're going to naturally broaden your product or service offering.
26:30 - So, by having that thought leadership position and having the ability to educate on an ongoing basis using webinars, which is in the olden days, that's what you used to do. Now we do it through e-learning. And so, all I'm doing is bringing that level of engagement that I had with my prospects, partners, and customers to light in a system that actually works, and you can just plug content in, and it does everything else for you.
Connect with Elzie
LinkedIn
Support the journey
Launch OR re-launch your podcast
Join the JTM Community
Contact Ken Burke
LinkedIn
Website
Mentioned in this episode:
Podcast Town
Check out our services for your B2B brand!
Grow With Podcast Town

Elzie chats with Amanda Hofman, CEO and Co-Founder of Go To Market, a woman-owned business looking to revolutionize the way the world handles swag. Amanda takes us on a journey through her challenging entrepreneurial experiences, from running an events company in New York City to delving into the kid's toy industry.
Amanda emphasizes the value of learning from past mistakes, seeking honest feedback, and the value of networking in an entrepreneur’s journey and gives us a sneak peek into the company's future, including exciting growth plans and staying competitive.
Episode Highlights:
08:19 - I think that's something that people miss, like people really do want to help each other. And so, if you're clear about asking for help, I think you'll find that a lot of people will outstretch, you know, put their hand out to you. Especially if you do it in a respectful way and you're not asking for too much time, but just to say, Hey, I'm really interested in getting into this industry, or I'm having trouble breaking into this industry, or I have questions about the kind of job you do. First of all, people love talking about themselves, and people like being helpful. So, if you're bold enough to ask, you might, you know, what's the harm in asking? As long as you can get the courage to do it.
09:39 - I think that the main thing that I can tell people is to be open to and seek out negative feedback. So, like, you hear all the time from people like, "Oh, ignore the haters." You know, don't read the negative comments, and yeah, you don't want to hear what every Joe Schmo has to say about your business, but your friends are going to be an echo chamber for you, and people who love you are going to be an echo chamber for you. So, I looked out, and I was like, What am I doing wrong? What could I be doing better? And I would really reward people who would be honest with me.
20:12 - My dream is that companies all across the country will, like, let's completely do away with boring, unsustainable merchandise. It's a real lose-lose for companies. They're spending all of this money to print their logo on something that people don't want, then they gift it, and then people have garbage from this company. And it's really like an expensive, junk-filled, time-consuming, negative process.
Connect with Elzie
LinkedIn
Support the journey
Launch OR re-launch your podcast
Join the JTM Community
Contact Amanda Hofman
LinkedIn
Mentioned in this episode:
Podcast Town
Check out our services for your B2B brand!
Grow With Podcast Town