46 min

Ep. 158: ABN AMRO's Alex Terpstra | Without the Customer, There's No Food on the Table The Net Promoter System Podcast – Customer Experience Insights from Loyalty Leaders

Alex Terpstra explains how he pushed ABN AMRO to launch radically new services for its customers, even at the risk of a short-term profit hit. The payoff, he says, has been highly lucrative customer relationships that pay dividends far beyond the initial costs.

Alex Terpstra explains how he pushed ABN AMRO to launch radically new services for its customers, even at the risk of a short-term profit hit. The payoff, he says, has been highly lucrative customer relationships that pay dividends far beyond the initial costs.

46 min