Ep 16: Aliett Buttelman, Co-Founder, Fazit - Fazit’s Journey From TikTok to Stores

In this episode of the Digital Shelf Insider Podcast, host Shreshta sits down with Aliett Buttelman, co-founder of the revolutionary beauty brand Fazit.

Discover how Fazit went from a digital startup in 2022 to a viral sensation, with its makeup patches making headlines after being spotted on Taylor Swift herself! From the early days of product innovation with skincare patches to expanding into major retail stores like CVS, Target, and Urban Outfitters; Aliett reveals the gritty behind-the-scenes journey of building a brand in the age of TikTok.

From bold moves to nostalgic branding and unexpected growth tactics, this episode is packed with actionable insights for brand builders, beauty lovers, and entrepreneurs alike.