8 min
Ep#16: Long vs Short Copy – Which is better? PhD in Social Media
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- Marketing
Ep#16: Long vs Short Copy – Which is better?
The great debate amongst social media marketers. Listen in for the cheat code to this big question in under 8-minutes!
How to do great social media marketing?
What copy length is best for social media marketing?
What copy length is best for Facebook posts?
What copy length is best for LinkedIn?
What copy length is best for Twitter?
What copy length is best for Instagram?
What copy length is best for social media marketing?
What copy length is best for businesses?
What copy length is best for engagement?
How long should my post be?
Is short copy best?
Is long copy best?
How long should my social media posts be?
How long should my copy be?
All of these questions are answered in this episode, let’s roll!
Here’s the top outtakes:
· Copy length is dictated by what you need to write to best achieve your goal.
· Hence, there is no right answer for everyone, every business, and so on.
· You need to follow two rules:
1. Follow your strategy – what’s best to achieve the exact goal that you’re trying to achieve e.g longer copy with a link might be best for ecommerce.
2. Test your copy length in your market.
· That’s it, just follow the two rules and you’ll be smooth sailing. Oh and ignore the people who try to put a hard rule on this for everyone, because really every business, including yours, is unique!
So what copy length is best for social media marketing?
Well the answer is which ever one works best to achieve your goal. That is use your strategy as a guide as to which copy achieves your goal for you and test both to see which is best. Then, go forth and use that copy length and ignore everyone else that prescribes a certain copy length for all businesses on all channels!
As always, cheers to your social media success!
Lauren Papandony of the PhD in Social Media Podcast
#socialmediaadvertising #socialmediamarketing #marketing #socialmedia #social #media #agency #consultant #socialmediamarketingservices #howtosocialmedia #socialmediaforbusiness #socialmediaforhealthcare #business #socialmediamarketingconsultant
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Send in a voice message: https://podcasters.spotify.com/pod/show/phdinsm/message
Ep#16: Long vs Short Copy – Which is better?
The great debate amongst social media marketers. Listen in for the cheat code to this big question in under 8-minutes!
How to do great social media marketing?
What copy length is best for social media marketing?
What copy length is best for Facebook posts?
What copy length is best for LinkedIn?
What copy length is best for Twitter?
What copy length is best for Instagram?
What copy length is best for social media marketing?
What copy length is best for businesses?
What copy length is best for engagement?
How long should my post be?
Is short copy best?
Is long copy best?
How long should my social media posts be?
How long should my copy be?
All of these questions are answered in this episode, let’s roll!
Here’s the top outtakes:
· Copy length is dictated by what you need to write to best achieve your goal.
· Hence, there is no right answer for everyone, every business, and so on.
· You need to follow two rules:
1. Follow your strategy – what’s best to achieve the exact goal that you’re trying to achieve e.g longer copy with a link might be best for ecommerce.
2. Test your copy length in your market.
· That’s it, just follow the two rules and you’ll be smooth sailing. Oh and ignore the people who try to put a hard rule on this for everyone, because really every business, including yours, is unique!
So what copy length is best for social media marketing?
Well the answer is which ever one works best to achieve your goal. That is use your strategy as a guide as to which copy achieves your goal for you and test both to see which is best. Then, go forth and use that copy length and ignore everyone else that prescribes a certain copy length for all businesses on all channels!
As always, cheers to your social media success!
Lauren Papandony of the PhD in Social Media Podcast
#socialmediaadvertising #socialmediamarketing #marketing #socialmedia #social #media #agency #consultant #socialmediamarketingservices #howtosocialmedia #socialmediaforbusiness #socialmediaforhealthcare #business #socialmediamarketingconsultant
---
Send in a voice message: https://podcasters.spotify.com/pod/show/phdinsm/message
8 min