1 hr 10 min
Ep 160: Revolutionizing The Men's Skin Care Industry W/ Kelley Thornton The Raygacy Show
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- Entrepreneurship
As we all know direct-to-consumer marketing offers startups a unique opportunity to engage directly with shoppers and learn who is purchasing their products and what they like and don’t like at a more granular level than is feasible in brick-and-mortar, but driving initial discovery online can be a major challenge.
Quick question, What is the key to building a successful subscription business?
It’s probably the biggest question on your mind if you’re starting one of your own — or even if you’ve been running one for some time. Therefore, we’ve invited this amazing entrepreneur to answer these questions for you. His name is non-other than Kelley Thornton. He is the Founder and CEO of Tiege Hanley, a high-quality, affordable, and simplified men’s skincare brand. Kelley has built a successful men’s skincare company in four short years. Tiege Hanley has shifted that sales balance with a direct-to-consumer e-Commerce approach, reaching profitability just five months into its inception in 2016. Kelley is the catalyst behind the brand that’s changing the face of men’s skin health. With 20+ years of experience in consumer goods, he is a veteran of creating new and innovative ways to connect consumer packaged goods to customers, boasting annual sales in the multi-millions.
In this episode, Kelley will be sharing:
1) The Key To Creating A Successful Subscription Business
2) The Exact Way To Grow A Truly Niche Product
3) The Secret To Keeping Your Customers Happy & Engaged
Learn more about Kelley:
Website: https://www.tiege.com/
LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/
Instagram: https://www.instagram.com/tiegehanley/
Youtube: https://www.youtube.com/@tiegehanley
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Send in a voice message: https://podcasters.spotify.com/pod/show/theraygacyshow/message
As we all know direct-to-consumer marketing offers startups a unique opportunity to engage directly with shoppers and learn who is purchasing their products and what they like and don’t like at a more granular level than is feasible in brick-and-mortar, but driving initial discovery online can be a major challenge.
Quick question, What is the key to building a successful subscription business?
It’s probably the biggest question on your mind if you’re starting one of your own — or even if you’ve been running one for some time. Therefore, we’ve invited this amazing entrepreneur to answer these questions for you. His name is non-other than Kelley Thornton. He is the Founder and CEO of Tiege Hanley, a high-quality, affordable, and simplified men’s skincare brand. Kelley has built a successful men’s skincare company in four short years. Tiege Hanley has shifted that sales balance with a direct-to-consumer e-Commerce approach, reaching profitability just five months into its inception in 2016. Kelley is the catalyst behind the brand that’s changing the face of men’s skin health. With 20+ years of experience in consumer goods, he is a veteran of creating new and innovative ways to connect consumer packaged goods to customers, boasting annual sales in the multi-millions.
In this episode, Kelley will be sharing:
1) The Key To Creating A Successful Subscription Business
2) The Exact Way To Grow A Truly Niche Product
3) The Secret To Keeping Your Customers Happy & Engaged
Learn more about Kelley:
Website: https://www.tiege.com/
LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/
Instagram: https://www.instagram.com/tiegehanley/
Youtube: https://www.youtube.com/@tiegehanley
---
Send in a voice message: https://podcasters.spotify.com/pod/show/theraygacyshow/message
1 hr 10 min