EP 163 - What is a Pre-Launch Copy Strategy and Why You Need It (Brenna McGowan)

When you hear the word "launch" do you crawl up into a ball and think how exhausting it'll be to get through a launch? All those emails, prep, organizing content, etc!

Today, you'll learn about a pre-launch copy strategy so the actual launch isn't stressful or maybe even needed. AMEN!

In today's episode, Brenna teaches you:

• why you need a pre-launch copy strategy
• how it's different from a wait list, and
• the 4 main components to the pre-launch copy strategy

Brenna McGowan is a strategic copywriter, marketing consultant and launch expert. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, credibility, authority, and personality—so you can launch with confidence, less stress, and more sales.

Connect with Brenna:

brennamcgowan.co https://brennamcgowan.co/cheatsheet/ brenna@brennamcgowan.co https://www.instagram.com/brennamcgowanco/ https://www.facebook.com/groups/thecopyandcontentconvo Before you go, I’d love to connect with you and give you some gifts to help you grow your online presence!

Instagram @allisonscholes

Facebook Group: https://www.facebook.com/groups/socialmediaformompreneurs/

Work with me: https://bossladyinsweatpants.com/coaching/

Free Caption Templates: https://bossladyinsweatpants.com/free-captions/

Personal Branding Workbook: https://bossladyinsweatpants.com/rock-your-personal-brand/