Ep. #170 New Data From CrowdIQ Quantifies Behaviors Of Female Sports Fans, ft. Rachel Goodger & Katherine Rowe

In episode #170 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Rachel Goodger, Chief Revenue Officer, and Katherine Rowe, VP of Client Strategy & Insights at CrowdIQ, which is a data intelligence company using computer vision to analyze who’s in the stands at sporting events. 

The CrowdIQ team recently released a groundbreaking new report titled, “Quantifying Female Sports Fans” that reveals just how powerful and distinct female sports fans truly are.

In this episode, Rachel & Katherine share:

• 📈 What 300,000 fan data points reveal about how women engage with sports in-venue.
• 💡 Why female fans spend 5x more than the average sports fan – and what that means for teams, venues and sponsors.
• 👟 How women’s sports crowds are now 60% female, while men’s sports are trending toward a 50/50 gender split among younger fans.
• 💰 Where the biggest sponsorship and merch opportunities lie among female fans.

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