EP 172: Share Of Heart. The Brand Philosophy Built on Earning Trust with Warren Kornblum

Some brands sell products.

The best brands earn trust.

In this episode of THE POWER OF RE:INVENTION, Warren Kornblum — founder & CEO of Shadow Branding and author of NOTES FROM THE BRAND STAND — shares the philosophy that has guided his entire career: Share Of Heart™.

It’s the idea that the brands we remember most aren’t necessarily the loudest or the biggest — they’re the ones that make us feel something.

From the iconic Geoffrey the Giraffe campaigns to lessons from brands like LEGO and Kodak, Warren unpacks what separates lasting brands from forgettable ones — and why no amount of AI can replace the human decision of what your brand truly stands for.

But beyond the marketing insights, this conversation is deeply personal. Warren opens up about the story behind NOTES FROM THE BRAND STAND and the moments that shaped the way he leads, creates and connects.

This one is for every founder, leader, marketer and dreamer trying to build something that actually matters.

Don’t miss this episode! Tune in now on Spotify, Apple and iHeart.

Names & brands mentioned in the episode:

• Toys “R” Us

• Steve Jobs

• Steven Spielberg

• Mean Joe Greene

• Rishad Tobaccowala

• Apple

• Coca-Cola

• Mattel / Barbie

• Peloton

Connect with Warren:

LinkedIn: https://www.linkedin.com/in/warrenkornblum/

Share of Heart: https://www.shareofheart.com

Notes from the Brand Stand: https://shareofheart.com/books/

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