Ron Shah is the CEO of Obvi, a collagen supplement business he founded with 2 friends in 2019 and now with 30 million in sales across DTC and retail. Jason invited him onto the show to get underneath the idea of runaway success to find out about the incredible amounts of preparation that went into being ready to build a sustainable business in an already saturated market.
On this episode of Ecommerce Building Blocks Jason interviews Ron about what it was like to found Obvi. Ron and his other two co-founders set themselves up for success by doing a huge amount of research and preparation in their careers previous to venturing into entrepreneurship. Jason and Ron get into the details of what it is like to work with friends, and how to clearly define roles within the leadership structure of a company. For the bulk of the episode, Ron shares the step-by-step process he and his co-founders used to jump-started Obvi with their own money in the already extremely saturated supplements market. They were able to make their initial ad-spend work super efficiently by almost immediately developing a community of loyal customers and going back to them repeatedly to get feedback on exactly what products they wanted to use. This created a positive feedback loop of innovation and retention that is still going today. Once you hear the Obvi story you will realize 1.) Ron’s success isn’t by chance and 2.) it is possible to build your own business without funding if you prepare yourself and make a good plan.
Ron’s Twitter: https://mobile.twitter.com/obviceo
Ron’s linkedin: https://www.linkedin.com/in/ronak06
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