Ep 19: Building the Burger King of Coffee - GothRider Coffee Ecom Alphas

Everyone wants to be number 1.

But ask yourself: Would it really be that bad being number 2?

Especially in a competitive market.

That's worth over $150 Billion, growing every day.

Since COVID, the Coffee market has exploded.

And so has the competition to get those beans into each cup.

From starting in e-commerce back in 2000...

To the wild wild west of dropshipping.

It's fair to say Phil has been around the block.

Here's what we covered:
How to understand the retail unit economicsWhy you should always expand your product selection horizontallyWhat hires should you make and whenUsing marketing agencies VS having an in-house teamThe long-term effect of building a community in a specific nicheThe power of wholesale when everyone is focusing on online
GothRider Coffee:
Phil Kyprianou - https://www.linkedin.com/in/philkyprianou/
https://www.gothrider.com/

Nigel:
www.linkedin.com/in/nigelthomas-ai/