EP 196 : Smart Bidding Explained | Google Ads The Marketing Podcast - Digital Marketing tips and insights
-
- Marketing
Smart Bidding is an automated bidding feature on Google Ads that uses machine learning to maximise conversions. This feature analyses historical search behavior & contextual data to predict the likelihood of a conversion, increasing your bids when a conversion appears likely.
Contextual Data : Could be Location, Time of Day, User Devices, Ads historical performance etc
5 Different Smart Bidding Strategies
Maximise ConversionTarget ROASTarget CPATarget Impression ShareEnhanced PPCConnect with me !
Clubhouse @augustinekiama
Join TMP exclusive on www.tmp.supercast.tech
Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live
You can find me on social media @kiamaaugustine
@SavaDigital on Facebook
Rate, Review & Subscribe to support the Podcast.
Thank you for tuning in !
Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Smart Bidding is an automated bidding feature on Google Ads that uses machine learning to maximise conversions. This feature analyses historical search behavior & contextual data to predict the likelihood of a conversion, increasing your bids when a conversion appears likely.
Contextual Data : Could be Location, Time of Day, User Devices, Ads historical performance etc
5 Different Smart Bidding Strategies
Maximise ConversionTarget ROASTarget CPATarget Impression ShareEnhanced PPCConnect with me !
Clubhouse @augustinekiama
Join TMP exclusive on www.tmp.supercast.tech
Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live
You can find me on social media @kiamaaugustine
@SavaDigital on Facebook
Rate, Review & Subscribe to support the Podcast.
Thank you for tuning in !
Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
10 min