On my weekly podcast, I ask my interviewees about the digital or technological tools that they recommend using. However, I tell them that I’m not looking for the shiniest tool in the endless list of them. I’m looking for the tool that they use most and that helps them succeed.
Five tools help me as an entrepreneur who has worked with thousands of entrepreneurs on their marketing success.
My first tool is Canva. Canva is also one of the tools that Guy Kawasaki recommended in his interview.
Canva helps me get much more traction with attractive, powerful visuals. With a huge free photo stock, and very easy and intuitive design options, Canva is here to stay.
My second recommended tool is LinkedIn. You probably want to tell me “LinkedIn is a social media platform, not a tool.” That’s right, LinkedIn is defined as a social media platform. However, for me and many of the successful entrepreneurs I interview on my show, LinkedIn is a tool that we use daily to find and engage with potential customers, close deals, and turn them into loyal customers and fans.
Guy Kawasaki was the chief evangelist of Apple and a trustee of the Wikimedia Foundation. Today, among his other positions, Guy is the chief evangelist of Canva, an online graphic design tool.
When I asked Guy what he is most passionate about today, he talked about Canva. “Professionally, I’m most passionate about Canva. Canva is democratizing design, trying to enable everyone to make great designs very easily.”
When I asked about the tool he uses most, Kawasaki answered:
“In general, social media is a gift to entrepreneurs, but within social media it’s https://www.facebook.com/ (Facebook)! Facebook is so fantastic that you can target a specific age group, gender, in a specific geography with a specific interest. It’s the best marketing thing that exists.
“The second social media platform I would highly recommend is https://www.linkedin.com/ (LinkedIn). LinkedIn is for your personal branding, for your personal awareness, and for your personal professional development. As a person, if you don’t participate in LinkedIn, you don’t exist in the world. LinkedIn and Facebook, that’s about 80% of my social media activity.”
My next tool is Feedly. Feedly is a content curation tool that provides me with endless updated content topics.
Using a content curation tool not only helps you to build a constant presence in social media but also allows you to build yourself as a leader in a specific market by providing current information and relevant analysis in a specific field.
I learned about using content curation tools from Richard Chowning.
Chowning is the founder and director of Africa Mentor, whose mission is to help businesses put their best foot forward in Africa. Chowning is located in Texas. Africa Mentor has official representatives in the Ivory Coast and Ethiopia and has relationships with governments and private sector businesses throughout Africa.
“I want to recommend UpContent, which is a curation tool,” Richard told me. “My dream was, when I decided to establish Africa Mentor, to help the economy of Africa, help people and companies that want to establish their businesses in Africa get into the continent, succeed, and create more jobs and lift the standard of living…
“…I’ve chosen to use a lot of social media to become known. I have more than 16,000 followers on Twitter, 4,000 on LinkedIn and Facebook, and I need to be knowledgeable about Africa and about entrepreneurship. I need to publish content beyond what I write. UpContent enables me to find a lot of relevant content to publish on social media.”
The fourth tool I’d like to recommend to you is Buffer. I talked about using content curation tools to build my presence on social networks with endless updated relevant topics. Buffer allows me to manage the d