33 min
Ep 2: Aloha, Athleisure! LAYERS
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- Wilderness
The 20th century saw the combined forces of trends and technology accelerate from a slow crawl to a manic sprint. Episode 2 looks at how the media exposed outdoor subcultures to the mainstream while growing an ‘extreme’ desire for authentic apparel. And discovers how this movement would morph performance and comfort into one of America’s most significant exports of the last century: Athleisure.
The 20th century saw the combined forces of trends and technology accelerate from a slow crawl to a manic sprint. Episode 2 looks at how the media exposed outdoor subcultures to the mainstream while growing an ‘extreme’ desire for authentic apparel. And discovers how this movement would morph performance and comfort into one of America’s most significant exports of the last century: Athleisure.
33 min