9 min
Ep#20: Why follower's Aren't Everything on Social Media. Yes, it’s true. PhD in Social Media
-
- Marketing
Why follower's Aren't Everything on Social Media. Yes, it’s true, social media is not all about how many people “like” you or the number of Instagram followers you have.
Let me explain my wild statement here in this episode…
Why follower’s aren’t everything?
Is a follower strategy a good idea for my business on social media?
Why should / shouldn’t my business chase followers?
Why not to chase social media follower growth?
Why it doesn’t matter how many Instagram followers you have?
Can a business be successful without a big audience?
Can a business be successful without a lot of followers?
Should I chase social media followers?
How to get more social media followers? Wait, is this the right strategy for my business?
Is chasing social media followers a GOOD strategy for my business’s social media marketing?
All of these questions are answered in this episode, let’s roll!
Here’s the top outtakes:
Why attaining and chasing after social media followers is not everything…
· Because followers do not correlation to business goals being achieved. There is often no impact on sales and therefore chasing followers, or attributing some of the marketing budget to this activity have little to no ROI… or at least an ROI that is virtually in-measurable!
· Instead of focusing on followers, focus on content and delivering high value content for a particular niche. Play this long game and then the followers will come as a result of your stellar content that they love and WANT to share with their like-minded friends.
· And I do admit that there are some benefits to having or chasing social media followers, like status, or a business directive from higher-up, or for being top of mind, to say that you have a sizable audience for an external benefits, as an influencer, or maybe it’s just to “flex” or show-off your higher follower count against your competitors.
· And finally, if you still do decide that your business “needs” to chase followers I would also stop to pause for a moment and consider why this is a current business objective to do so and proceed with caution because upon review you might just find that while a big follower count satisfies an internal business ego-stroke it possibly doesn’t affect that bottom line none too much!
As always, cheers to your social media success!
Lauren Papandony of the PhD in Social Media Podcast
#socialmediaadvertising #socialmediamarketing #marketing #socialmedia #social #media #agency #consultant #socialmediamarketingservices #howtosocialmedia #socialmediaforbusiness #socialmediaforhealthcare #business #socialmediamarketingconsultant #followers
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Send in a voice message: https://podcasters.spotify.com/pod/show/phdinsm/message
Why follower's Aren't Everything on Social Media. Yes, it’s true, social media is not all about how many people “like” you or the number of Instagram followers you have.
Let me explain my wild statement here in this episode…
Why follower’s aren’t everything?
Is a follower strategy a good idea for my business on social media?
Why should / shouldn’t my business chase followers?
Why not to chase social media follower growth?
Why it doesn’t matter how many Instagram followers you have?
Can a business be successful without a big audience?
Can a business be successful without a lot of followers?
Should I chase social media followers?
How to get more social media followers? Wait, is this the right strategy for my business?
Is chasing social media followers a GOOD strategy for my business’s social media marketing?
All of these questions are answered in this episode, let’s roll!
Here’s the top outtakes:
Why attaining and chasing after social media followers is not everything…
· Because followers do not correlation to business goals being achieved. There is often no impact on sales and therefore chasing followers, or attributing some of the marketing budget to this activity have little to no ROI… or at least an ROI that is virtually in-measurable!
· Instead of focusing on followers, focus on content and delivering high value content for a particular niche. Play this long game and then the followers will come as a result of your stellar content that they love and WANT to share with their like-minded friends.
· And I do admit that there are some benefits to having or chasing social media followers, like status, or a business directive from higher-up, or for being top of mind, to say that you have a sizable audience for an external benefits, as an influencer, or maybe it’s just to “flex” or show-off your higher follower count against your competitors.
· And finally, if you still do decide that your business “needs” to chase followers I would also stop to pause for a moment and consider why this is a current business objective to do so and proceed with caution because upon review you might just find that while a big follower count satisfies an internal business ego-stroke it possibly doesn’t affect that bottom line none too much!
As always, cheers to your social media success!
Lauren Papandony of the PhD in Social Media Podcast
#socialmediaadvertising #socialmediamarketing #marketing #socialmedia #social #media #agency #consultant #socialmediamarketingservices #howtosocialmedia #socialmediaforbusiness #socialmediaforhealthcare #business #socialmediamarketingconsultant #followers
---
Send in a voice message: https://podcasters.spotify.com/pod/show/phdinsm/message
9 min