Ep: 225 Joseph Wilkins Small Business Answer Man

Joseph Wilkins founded ProCreative a marketing agency focused on infomercials, TV commercials, and online video. Previous clients include Google, Linkedin, and McDonalds.  
With two decades of experience, hundreds of millions of online views, and over $50 MILLION in tracked sales, Joseph enjoys sharing his simple 8-step process any business can copy to drive immediate online sales. 
Introducing Joseph Wilkins
What problem do you solve? He is going to solve the problem of how to take a customer who knows nothing about his business and get them to want to learn more in three minutes or less. What three problems do you solve? How do I grab the customers' attention? What kind of companies are a good fit for what kinds of videos? He will list the 8 steps that he takes every project through. Show Notes:
Humor gets results. Companies that have humans as their targets get results. Humor has to be relevant and has to be targeted at the right audience. People go onto social media platforms to be entertained so that will resonate with them better. TV types ads won't work on social media. Joseph's 8 Steps to Funny Sales Videos
Step 1 - Research You've got to do your research before doing anything. It's the foundation. The first step of research is learning about the consumer and the first thing you need to do is to listen to your customer. Read 100 customer reviews about your product.  What are the most common reasons that people like and buy your product? Don't try to be everything to everyone. Step 2 - Brainstorming Who is the character for this video, and what's the big problem that we're going to solve? Don't worry about getting good ideas. Throw out as many bad ideas as possible. Step 3 - Scripting Bring in a skilled storyteller and writer. Create a story arc where someone starts with a big painful problem that your audience can feel. Then, have them meet someone who presents a solution to their problem. Finally, show how the character's life has been transformed by implementing that solution. Step 4 - Add Comedy Bring in comedy writers who will add to your existing story and bring it to the next level. Step 5 - Production Everyone has the ability and the equipment to create a video, but you have to know how to use it. When looking for actors, look for who adds to your script. Who keeps your attention? Ask your applicants back for a live addition. How do they react on the spot? Step 6 - Editing Comedy is all about timing. You need a good editor. People stop watching videos because they're bored or it's not relevant to them. You have 5 seconds to get someone's attention. Then you have to get it for another 15 seconds. Then again. You need to interweave your product information with hooks that keep your audience watching. Joseph creates several versions of his videos to meet the needs of certain platforms and situations. Step 7 - Testing What is your retention curve like? Where are people bouncing? Most people bounce when the product is introduced. Step 8 - Forget About Viral It's not about going viral. It's not a one-and-done. Keep at it. You have to build this funnel, and then fuel it. Joseph Wilkins' Recharge Round
What habit do you think has led to success in your life? Joseph is a creature of habit and has a routine and personal time for himself. He says that he writes down his goals and sticks to them every single day. If you had one do-over, what would it be? He would have sought advice more and sought a mentorship sooner. Connect with Joseph:
Joseph's website:  funnysalesvideos.com
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