Ep. 23 How Brands Can Go Viral Again and Again with JT Barnett

Depending on your interests, you might know JT Barnett from his time as a pro-hockey player or as the founder of Honey House, one of the early TikTok houses that blew up in 2020. In the last year, JT has pivoted from being a viral TikTok star on multiple accounts to running his successful consulting business helping brands learn how to have an impactful presence on the platform. Jason and JT get into all of the above, and most importantly for our listeners, they talk about what brands should be doing with this platform, what they should avoid, and why it is absolutely not too late to prioritize TikTok in your marketing stack.

In this episode, JT and Jason dive into what makes TikTok a revolutionary platform - why it works so well for reach, and also how the algorithm works to categorize creators. JT debunks the myth that it might be too late for a brand to get a robust presence on TikTok, shares the #1 misconception he sees brands approach the platform with, and then provides alternative strategies. TikTok is all about giving your community a backstage pass to the story of your brand - and Jason and JT go deep into how brands can achieve this, what it means for smaller companies, and what they need to keep in mind if they want their content to go viral.

JT’s site: https://www.barnettx.com/

JT’s LinkedIn: https://www.linkedin.com/in/jtbarnett/

Social media: @jtbarnett

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