Eli Altman on brand naming for Ghost Kitchens Forktales

Book — Run Studio, RunNaming TipsLook around to see what other people aren’t doingUnderstand the field and know what’s been doneBe clear about what you want to put on the table and why you’re existingNopicnicpress.comTwitter — @elialtman










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“The middle ground is where the bad names exist” -Eli“We would rather have someone do something ridiculous and interesting and fail than try to do something completely bland” -Eli“Mediocrity is driven by a desire to appease everyone simultaneously” -Eli“If you spend your time trying to fit in, you’re gonna waste your budget trying to stand out” -Danny Altman“You know you’ve done a really good job at strategy and absorbed it because it makes innovation feel more comfortable” -Joseph“We as humans have an innate desire to want to fit into something and when you haven’t effectively defined what that something is, it becomes just fitting in” -Joseph“Names are really introductions to stories” -EliThe name is about getting you to the front door, beyond that, it’s about experience” -Eli