25 min
Ep 24 Managing a Free Outdoor Concert Series - Blues on the Green - Austin City Limits Radio Ticketbud Tidbits - for Event Organizers
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- Business
In this episode we talk to Berenice Guzman, event organizer and marketer for Austin City Limits Radio’s summer concert series - Blues on the Green.
In the episode Berenice talks about what goes into coordinating a large scale free concert series. We discuss the key costs involved in terms of infrastructure and production, as well as details for planning and logistics. Berenice gives a great overview to sponsorships for this type of event, with specific information about managing multiple sponsors and sponsor packages, including brand activations.
In this episode we talk to Berenice Guzman, event organizer and marketer for Austin City Limits Radio’s summer concert series - Blues on the Green.
In the episode Berenice talks about what goes into coordinating a large scale free concert series. We discuss the key costs involved in terms of infrastructure and production, as well as details for planning and logistics. Berenice gives a great overview to sponsorships for this type of event, with specific information about managing multiple sponsors and sponsor packages, including brand activations.
25 min