Ep 25. | The Identity Shifts Required for the Next Level of Business Growth with Gaby Abrams

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Are you outgrowing the version of yourself that built your current success?

In this episode, Tracy sits down with Gaby Abrams, six-figure founder, certified hypnotherapist, and creator of Subconscious Marketing, to explore the identity evolution that happens behind real success. From visibility and leadership to cultural authority and creative expression, this episode pulls back the curtain on the inner work most entrepreneurs feel but can’t quite name.

Together, they examine why growth often feels uncomfortable before it feels aligned, how shedding old identities is part of expansion, and what it actually takes to become a category of one in a rapidly changing world.

Tune in to hear:

• Why growth often feels disorienting before it feels expansive
• The difference between visibility and feeling safe being seen
• How identity shifts shape business success more than strategy ever could
• Why every up-level requires letting go of old versions of yourself
• What it really means to become a category of one
• How cultural authority is built through alignment, not performance
• Why simplicity, not more effort, is the true marker of evolution
• How entrepreneurship becomes the medium for personal transformation
• Why the dreams you once thought were “too big” may actually be too small
• What it looks like to lead, create, and communicate from your next level

Connect with Gaby:

• Download The Gaby Edit (digital magazine experience): https://www.gabyabrams.com/the-gaby-edit/
• Connect with Gaby on Instagram: @gabyabrams
• Learn more about Gaby’s work: https://www.gabyabrams.com/ 

Follow Tracy:

• IG: @thetracylitt
• Website: https://theschoolofbecoming.com/