36 min
Ep. 254 - Alistair Croll and Emily Ross, Co-authors of Just Evil Enough on Getting Noticed & Subversive Go-to Market Strategies Inside Outside Innovation
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- Management
Alistair Croll and Emily Ross, co-authors of the upcoming book Just Evil Enough, talk with Brian Ardinger, Inside Outside Innovation Cofounder about the changing role of marketing and how companies can subvert systems, undermine industry norms, and get platforms to behave in unexpected ways that tilt the scales to generate attention and demand. For more innovation resources, check out insideoutside.io.
Alistair Croll and Emily Ross, co-authors of the upcoming book Just Evil Enough, talk with Brian Ardinger, Inside Outside Innovation Cofounder about the changing role of marketing and how companies can subvert systems, undermine industry norms, and get platforms to behave in unexpected ways that tilt the scales to generate attention and demand. For more innovation resources, check out insideoutside.io.
36 min