41 min
Bill Gardner on 2021's most notable restaurant rebrands Forktales
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- Marketing
The very first Pizza Hut was only a half mile from Bill in Wichita! And they asked their fraternity brothers to open franchises.Pizza Hut’s red roof was so iconic you could identify them from aerial photography. It was designed by Robert Burke.Sagmeister & Walsh book: https://sagmeisterwalsh.com/work/all/beauty-book/ Taco Bell’s logo evolution: https://www.grayflannelsuit.net/blog/logo-evolution-taco-bell Papa John’s logo evolution: https://1000logos.net/papa-johns-logo/ Home on the Range: https://statesymbolsusa.org/symbol-official-item/kansas/state-song/home-range Bullhearted Brand Book: https://bullhearted.co/ Handles IG @gardnerdesignusa Twitter @gardnerdesign FB https://www.facebook.com/WeAreGardnerDesign/https://gardnerdesign.com/https://www.logolounge.com/
Quotes
“Back in the 70s 80s and maybe 90s, there was a lot of character in restaurant brands… it seems like there was a push to eliminate that.” – Joseph“People forget that the McDonald’s golden arches were the original arches on the building. These things draw this language and vernacular of the architecture of the restaurant. That’s where the color comes from, the pattern, the textures.” – Bill“There’s been this regrasping from the 70s especially – with Stranger Things – the typography, wonderful fat swervy, bold, and spoke of food, people love that.” – Bill“If you didn’t live through it, it’s new to you, but you remember it in a retro way – you remember the good, not the bad.” – Bill“I rarely say this about design … but God, it’s sexy.” – Joseph“If we all believe that brown rectangles are the ugliest thing in the world then why are we building them?” – Joseph, paraphrasing Sagmeister“We brown-rectangled logos and design elements for so long.” – Joseph“Familiarity is what we consider ugly” – Bill, interpreting Sagmeister“If you come to me, I can do (Burger King’s) 2050 logo, the bun will be just enormous on the thing … but the type will be the same.” – Bill“I’m not speaking about how good the product is, I’m just speaking about from a design perspective, I love the fact that they’ve picked up that vernacular and pushing that forward as a brand component.”“Is it lazy? I don’t mean in the amount of thought or work, but it seems like a parlor trick to leverage nostalgia.” &#
The very first Pizza Hut was only a half mile from Bill in Wichita! And they asked their fraternity brothers to open franchises.Pizza Hut’s red roof was so iconic you could identify them from aerial photography. It was designed by Robert Burke.Sagmeister & Walsh book: https://sagmeisterwalsh.com/work/all/beauty-book/ Taco Bell’s logo evolution: https://www.grayflannelsuit.net/blog/logo-evolution-taco-bell Papa John’s logo evolution: https://1000logos.net/papa-johns-logo/ Home on the Range: https://statesymbolsusa.org/symbol-official-item/kansas/state-song/home-range Bullhearted Brand Book: https://bullhearted.co/ Handles IG @gardnerdesignusa Twitter @gardnerdesign FB https://www.facebook.com/WeAreGardnerDesign/https://gardnerdesign.com/https://www.logolounge.com/
Quotes
“Back in the 70s 80s and maybe 90s, there was a lot of character in restaurant brands… it seems like there was a push to eliminate that.” – Joseph“People forget that the McDonald’s golden arches were the original arches on the building. These things draw this language and vernacular of the architecture of the restaurant. That’s where the color comes from, the pattern, the textures.” – Bill“There’s been this regrasping from the 70s especially – with Stranger Things – the typography, wonderful fat swervy, bold, and spoke of food, people love that.” – Bill“If you didn’t live through it, it’s new to you, but you remember it in a retro way – you remember the good, not the bad.” – Bill“I rarely say this about design … but God, it’s sexy.” – Joseph“If we all believe that brown rectangles are the ugliest thing in the world then why are we building them?” – Joseph, paraphrasing Sagmeister“We brown-rectangled logos and design elements for so long.” – Joseph“Familiarity is what we consider ugly” – Bill, interpreting Sagmeister“If you come to me, I can do (Burger King’s) 2050 logo, the bun will be just enormous on the thing … but the type will be the same.” – Bill“I’m not speaking about how good the product is, I’m just speaking about from a design perspective, I love the fact that they’ve picked up that vernacular and pushing that forward as a brand component.”“Is it lazy? I don’t mean in the amount of thought or work, but it seems like a parlor trick to leverage nostalgia.” &#
41 min