17 min
27. You're Selling Water To People In The Desert. With The Right Positioning & Message, Selling Is A No-Brainer! iDigress with Troy Sandidge
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- Marketing
Who denies water after being stranded in the desert for a lengthy period of time? Nobody. In the same way, when you find the right niche audience, your solution is like providing a cold glass of water to quench the pain point they've been experiencing stranded in the desert. The sales process should be a no-brainer under the right conditions, positioning, and message.
Who denies water after being stranded in the desert for a lengthy period of time? Nobody. In the same way, when you find the right niche audience, your solution is like providing a cold glass of water to quench the pain point they've been experiencing stranded in the desert. The sales process should be a no-brainer under the right conditions, positioning, and message.
17 min