Bill Rasmussen, who back in 1978 founded ESPN, joins Rob Cressy to talk about the future of streaming content as well as his newest venture, Hometown Networks. They also dish about how streaming content will affect the way sports fans consume games, the integration of advertising into content and how it can be more effective, plus why there needs to be a greater emphasis on the fans. Bill also shares stories from his journey of building ESPN, plus some words of wisdom for anyone who dreams of creating something great in the world of sports.
Hometown networks has an ambassador program for college students who are interested in being part of what they are building. If you are interested I encourage you to apply at HTNSports.com.
In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.
Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.
Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):
Rob Cressy - LinkedIn: /cressy/ - Twitter: @RobCressy - Instagram: @rob_cressy - Facebook: /RobCressyBiz/
Cress Media: www.cressmedia.com
Bacon Sports: www.baconsports.com
HTN Sports: www.htnsports.com
Other Awesome Content:
Check out the Bacon Sports Podcast on iTunes, where I dish about sports + comedy + my journey of building the company.
Check out Growing Bold on YouTube, Bold Worldwide CEO Brian Cristiano’s video journey of building a $100 million agency.