37 min
Ep 29 | Are recruitment companies becoming like marketing agencies? Michael Oliver from Client Server. The Lonely Marketers
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- Marketing
It’s obviously in us marketers’ interest for things to go that way…
We sat down with Michael Oliver of Client Server to discuss why he has a problem with the word ‘content’. Not all content is created equally and we dig into the types of content and the various approaches you can take to get buy-in and results.
Michael also discusses with us about how he learnt the hard way about having difficult conversations, managing upwards and how he overcame those challenges. We’ve all been in those shoes for sure.
There’s a bit chat around why it’s an impossible task to get complete loyalty from candidates and clients so we need to stop trying and focus on just delivering a great experience time after time.
Catch up soon and don’t forget to share, review and like - it’s the only way to get marketing to win more hearts and minds in the recruitment world!
It’s obviously in us marketers’ interest for things to go that way…
We sat down with Michael Oliver of Client Server to discuss why he has a problem with the word ‘content’. Not all content is created equally and we dig into the types of content and the various approaches you can take to get buy-in and results.
Michael also discusses with us about how he learnt the hard way about having difficult conversations, managing upwards and how he overcame those challenges. We’ve all been in those shoes for sure.
There’s a bit chat around why it’s an impossible task to get complete loyalty from candidates and clients so we need to stop trying and focus on just delivering a great experience time after time.
Catch up soon and don’t forget to share, review and like - it’s the only way to get marketing to win more hearts and minds in the recruitment world!
37 min