Ep. 3 : How does giffgaff use Data Science? ft. Ash Schofield Predicting People

In the third episode, we were delighted to have Ash Schofield, CEO of giffgaff, joining our director Dr Benny Cheung to discuss data-driven decision-making and its role in business. Specifically, this episode explores whether there are too many marketers waiting for the perfect data to make decisions. Among the topics discussed are: data-driven decision obstacles, different decision types and their relationship with data, the role of technology, analysis paralysis and personal experience with data-driven decision-making in giffgaff.