EP 31 - Revolutionizing Women's Hydration: The Greater Than Story - Heather Howell

Heather Howell shares her inspiring journey from leading global innovation at Jack Daniels to becoming CEO of Greater Than, a brand dedicated to women's hydration and wellness. Discover how she identified a white space in the beverage market, reformulated products to meet women's needs, and built a brand rooted in empowerment, authenticity, and community. 

Chapters 

00:00 Introduction to Greater Than and Heather's Journey 

02:51 The Evolution of Greater Than: A Focus on Women's Wellness 

06:00 Reformulating for Women: Ingredients and Health Benefits 

08:49 Branding and the Goddess Concept 

12:05 Challenges in the Beverage Market: Getting on Shelves 

14:59 The Vision for Greater Than: Future Innovations 

24:42 Empowering Women Through Community Engagement 

26:24 Overcoming Challenges as an Entrepreneur 

30:22 The Importance of Female Representation in Business 

33:27 Balancing Work and Family Life 

39:03 Nourishing the Mind and Body 

43:37 Advice for Aspiring Women Entrepreneurs 

Contact Heather Howell:

https://www.linkedin.com/in/heather-howell-579180118/ 

https://www.drinkgt.com/ 

Contact Liesl Bernard: 

liesl@leadingforwellness.com 

https://www.linkedin.com/in/lieslbernard/  

www.leadingforwellness.com