46 min

Ep 32 - Generational Wealth Detaches People From Society with Lucas Capestany The Art of Winning

    • Entrepreneurship

Lucas Capestany started his agency, Twiz 4 years ago with the goal of making a lot of money in order to help a lot of people. During that time, Twiz has gone on to do over $185k per month in revenue. Today, Lucas spends most of his time running his marketing agency, helping other agency owners scale, and building software to scale everything even faster. In this episode, Lucas discusses how they came to start their own business. He discusses how he maintains health and focus by engaging in regular physical activity and practicing yoga. He advises listeners to join a community of like-minded individuals in order to achieve success. He believes that there should be generational wealth, and that there should be a cap on how much someone can inherit. He shares some valuable insights into the pros and cons of starting a business during a time when the economy is unstable. He points out that nations that are involved in wars often benefit economically from the arms trade, and that businesses have always been growing faster since the introduction of technology. He mentions that it is easier than ever for people to start businesses, as technology has made communication and collaboration more accessible.



[00:01 - 06:12] Who is Lucas Capestany? 
Lucas is a software developer and digital marketer who has built a successful business around helping other digital marketers His goal is to build software that helps other digital marketers grow their businesses even faster He talks about how his business model is based on the flywheel of success  
[06:13 - 11:54] How To Scale An Enterprise Value-Based Business
Lucas discusses his journey from selling a one-time service to an enterprise value-based business He talks about how scaling an enterprise value-based business is different from scaling a traditional business He talks about how their company, which specializes in full funnel marketing His ultimate goal is to have a software company that employs 10 full-time employees  
[11:55 - 31:19] Generational Wealth Detaches People From Society
Lucas believes that there should be a generational wealth cap in order to prevent people from becoming detached from society and caring only about their own interests He believes that anyone can make a positive impact if they are successful, regardless of their income or wealth He discusses how younger generations are more likely to start business than older generations and how technology has made it easier to do so  
[31:20 – 46:48] Closing Segment
What do you do to maintain health with all this? He walks 10, 000 steps per day outdoors and does hot yoga What brings you the most joy in your life right now? He says, “It's the comradery of having people who are aligned with your same interests, whether it's your friends or your family, all moving towards a common goal.”


Connect with Lucas!
Website: https://twiz.io/
LinkedIn: Lucas Capestany
 
Want to learn more about creating multiple streams of income, wealth protection, financial freedom, or real estate investing?  Join our investor club, check out our blog, get our free ebook on investing, or join us for our monthly wealth and whiskey virtual meetup. Take the first to your wins in life just head on to http://www.valkeregroup.com. 
 
Leave a REVIEW and SHARE this episode with someone who wants to unlock the secrets to success. Listen to other episodes on Apple, Spotify, Libsyn or wherever you get your podcasts!   



Key Quotes

“To me, I look at math and science as utilities to help make the world a better place for other people who were not given those same opportunities. So, for me, I just felt like I had to learn math and science because if I didn't, I would never be able to actually do what I had wanted to do.” – Lucas Capestany
 
“When you really think of enterprise value, you're thinking of building an ecosystem where you can take over a certain niche and deliver more compreh

Lucas Capestany started his agency, Twiz 4 years ago with the goal of making a lot of money in order to help a lot of people. During that time, Twiz has gone on to do over $185k per month in revenue. Today, Lucas spends most of his time running his marketing agency, helping other agency owners scale, and building software to scale everything even faster. In this episode, Lucas discusses how they came to start their own business. He discusses how he maintains health and focus by engaging in regular physical activity and practicing yoga. He advises listeners to join a community of like-minded individuals in order to achieve success. He believes that there should be generational wealth, and that there should be a cap on how much someone can inherit. He shares some valuable insights into the pros and cons of starting a business during a time when the economy is unstable. He points out that nations that are involved in wars often benefit economically from the arms trade, and that businesses have always been growing faster since the introduction of technology. He mentions that it is easier than ever for people to start businesses, as technology has made communication and collaboration more accessible.



[00:01 - 06:12] Who is Lucas Capestany? 
Lucas is a software developer and digital marketer who has built a successful business around helping other digital marketers His goal is to build software that helps other digital marketers grow their businesses even faster He talks about how his business model is based on the flywheel of success  
[06:13 - 11:54] How To Scale An Enterprise Value-Based Business
Lucas discusses his journey from selling a one-time service to an enterprise value-based business He talks about how scaling an enterprise value-based business is different from scaling a traditional business He talks about how their company, which specializes in full funnel marketing His ultimate goal is to have a software company that employs 10 full-time employees  
[11:55 - 31:19] Generational Wealth Detaches People From Society
Lucas believes that there should be a generational wealth cap in order to prevent people from becoming detached from society and caring only about their own interests He believes that anyone can make a positive impact if they are successful, regardless of their income or wealth He discusses how younger generations are more likely to start business than older generations and how technology has made it easier to do so  
[31:20 – 46:48] Closing Segment
What do you do to maintain health with all this? He walks 10, 000 steps per day outdoors and does hot yoga What brings you the most joy in your life right now? He says, “It's the comradery of having people who are aligned with your same interests, whether it's your friends or your family, all moving towards a common goal.”


Connect with Lucas!
Website: https://twiz.io/
LinkedIn: Lucas Capestany
 
Want to learn more about creating multiple streams of income, wealth protection, financial freedom, or real estate investing?  Join our investor club, check out our blog, get our free ebook on investing, or join us for our monthly wealth and whiskey virtual meetup. Take the first to your wins in life just head on to http://www.valkeregroup.com. 
 
Leave a REVIEW and SHARE this episode with someone who wants to unlock the secrets to success. Listen to other episodes on Apple, Spotify, Libsyn or wherever you get your podcasts!   



Key Quotes

“To me, I look at math and science as utilities to help make the world a better place for other people who were not given those same opportunities. So, for me, I just felt like I had to learn math and science because if I didn't, I would never be able to actually do what I had wanted to do.” – Lucas Capestany
 
“When you really think of enterprise value, you're thinking of building an ecosystem where you can take over a certain niche and deliver more compreh

46 min