20 min

Ep 33. Are You A Pain Reliever Or Pleasure Provider? How You Position Your Brand Messaging Matters‪!‬ iDigress with Troy Sandidge

    • Marketing

Does your business offer chocolate cake or Tylenol? Yes, this is a serious question. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy. Understanding which one you are is essential, if you're the chocolate cake or you're the Tylenol makes all the difference in your messaging, in your branding, how you articulate yourself, how you position yourself, and what techniques and tactics are going to help you grow your business. Because now you know which emotional triggers will give you the result that you want.

Does your business offer chocolate cake or Tylenol? Yes, this is a serious question. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy. Understanding which one you are is essential, if you're the chocolate cake or you're the Tylenol makes all the difference in your messaging, in your branding, how you articulate yourself, how you position yourself, and what techniques and tactics are going to help you grow your business. Because now you know which emotional triggers will give you the result that you want.

20 min