19 min

Ep. 35 How Marketing is Transforming the Digital Buying Experience with Sunny Sanyal, VP of Marketing at Hyster-Yale TechTables Podcast

    • Business

In today's episode we'll cover:

Transforming the future in the manufacturing sector
COVID-19 has accelerated the shift toward digitizing the buying process
The type of work a VP of Marketing at a manufacturing company implements
The importance of customer experience and the buyer's journey
The guts of digital transformation
The future of AI and Robotics in manufacturing  
The importance of prioritization (especially when you have 118 projects!)

In today's episode we'll cover:

Transforming the future in the manufacturing sector
COVID-19 has accelerated the shift toward digitizing the buying process
The type of work a VP of Marketing at a manufacturing company implements
The importance of customer experience and the buyer's journey
The guts of digital transformation
The future of AI and Robotics in manufacturing  
The importance of prioritization (especially when you have 118 projects!)

19 min

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