Ep 37 | Can Traditional B2B Companies Embrace the Subscription Model w/ Mark Stiving

We welcome to the show Mark Stiving, host of the fantastic Impact Pricing podcast, to pick his brain about the B2B subscription pricing model. Mark literally wrote the book on this topic – the upcoming “Win Keep Grow” – so it’s a must-listen for anyone looking to shift all or part of their traditional business to subscription.

Mark and host Lindsay Duran discuss why subscription pricing is on the rise in B2B, as well as the many advantages and potential challenges involved in embracing a subscription strategy. Learn why it’s such a colossal business model and culture shift, and how those that grow revenues fastest are always actively managing the three revenue buckets (acquisition, retention, expansion).

Pre-order “Win Keep Grow” now. 

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