Ep. 37 - Reduce Perceived Effort and Perform Better with Ed Gibbins The Art of Winning

Ed is a Co-Founder and the Product Lead at Rewire Fitness, a human performance platform for athletes. Rewire helps athletes reach their full potential and avoid burnout by providing an evidence-based solution for improving readiness, recovery, and resilience. Ed is passionate about building products and businesses that help people improve their health, performance, and well-being. He’s a lifelong athlete, rugby player, and now hybrid training - balancing both strength and endurance. When he was diagnosed with Type 1 diabetes at age 13, he started a journey of performance optimization, exploring every way he could enhance his health and performance. Ed now creates technology that allows others to do the same.
In this episode, Ed shares his passion for sport and exercise science, which led him to develop Rewire, which specializes in helping athletes achieve optimal performance. Rewire helps people with mental fatigue and physical performance. Rewire provides solutions for improving readiness, recovery, and resilience across both mind and body. Ed shares his holistic approach to health and thinks about how his training and nutrition affect his whole 24 hours. To know more about Ed and Rewire Fitness, listeners can visit Rewire Fitness!
 
[00:01 - 05:44] Who is Ed Gibbins? 
Ed founded Rewire, which focuses on helping athletes battle cognitive fatigue Rewire helps athletes optimize their blood sugar levels, train recovery, nutrition, and mindset for performance He shares his passion for understanding the importance of mindset and mental game in sports and how to optimize it for performance    
[05:45 - 26:33] Reduce Perceived Effort and Perform Better
Burnout is a significant issue in the sports world, with many people dropping out of school or quitting sports due to fatigue Traditional training methods focus too much on beating the body up, instead of taking a more balanced approach that takes into account monitoring training recovery Diabetes is an interesting case study as it relates to helping manage sugar levels Mentally preparing for and performing under pressure is crucial Ed talks about mindset training for performance Neuro training systems and recovery sessions, is shown to be effective in increasing performance and reducing mental fatigue  
[26:34 - 42:28] Self-Talk Mantras and Visualization Messages Can Reduce Perception Of Effort
Ed discusses self-talk mantras, visualization messages, and brain waves in relation to performance He talks about “Boral beats” as a type of brain wave stimulation that can help with relaxation and recovery Perception of effort is a limiting factor in performance, and strategies like self-talk mantras and visualization messages can help to reduce it The several ways to reduce the perception of effort  
[42:29 – 49:18] Closing Segment
What brings you the most joy in your life right now? He says, “I'm getting a lot of pleasure from hearing about people that we have a positive impact.” What do you do for your health? Optimize training, recovery, and nutrition What is your strategy for building wealth? He says, “Just doing what I love and that in itself generates passion that generates an amazing work ethic and resilience as well, to what you're doing because you just love it.” How do you know you're on your way on your track to success in your life? He says, “Happiness is a great way to measure success.”


Connect with Ed!
Website: Rewire Fitness
Instagram: Rewire Fitness



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